EXPERIENCE
UX Designer & Researcher
iD-Lab
Aug '23 - Present
Chicago, IL
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Consolidated 5 RAG-AI enterprise solutions into a modular framework and component library, increasing adoption through consistency in the user experience, and providing a scalable framework for future products.
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Improved the learnability and adoption rate of a data-driven B2B enterprise platform by addressing 41 key issues identified using heuristics, stakeholder interviews, and usability testing.
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Spearheaded a comprehensive visual redesign of a data-driven B2B enterprise platform, enhancing data visualization elements and brand identity. This led to a ~40% increase in client satisfaction ratings reported in feedback surveys.
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Identified a SaaS AI’s unique value proposition by comparing key competitors’ products through competitive audits. This strategy informed market positioning, enhanced brand recognition, and increased traffic by ~15%.​​
UX Designer
DFM Foods Ltd.
Feb '22 - Aug '22
New Delhi, India
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Championed end-user experience by conducting in-depth user research, revealing that aggressive marketing content caused significant drop-off; the redesign efforts led to a ~50% increase in task completion rates.
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Spearheaded cross-departmental collaboration among product design, software development, and marketing teams to implement agile methodologies; led to a ~30% reduction in project turnaround time while maintaining high-quality standards despite shifting project requirements.
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Created and refined 20+ components for the design system, aligning each piece with the company’s mission; achieved a ~90% endorsement rate from executives.
Senior Architect
AWOL Design Studio
Aug '21 - Feb '22
Chennai, India
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Conducted in-depth consultations with 10+ clients and end-users to identify key pain points, resulting in the creation of impactful project briefs that align with business strategy and customer motivations.
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Directed a team comprising 2 designers and 3 engineers to execute projects from initial concept through final delivery; streamlined design specification delivery, resulting in project completion 2 weeks ahead of schedule.
Junior Architect
The Busride Design Studio
Dec '19 - Jul '21
Mumbai, India
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Facilitated the successful renovation of an art gallery for a high-profile auction, collaborating with 10+ stakeholders to streamline execution, resulting in a seamless opening that attracted over 500 attendees.
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Led design teams and meetings with high-profile clients for smaller interior design projects and met expectations of aesthetics, quality, and cost. Leading to a project feature in Vogue.